Friday 29 October 2010

notanyoldorangead





Thought I'd pop this up here as I enjoyed creating my own mock ad of the familiar Orange 'I am' campaign that ran a few years back. I was sitting waiting to be briefed all morning at the agency I was freelancing, had researched all I could, and while I had access to all the lovely artwork, I decided to do my own 'I am'. It was my own little way of introducing myself & saying "I'm here". Made them smile anyway.

Wednesday 27 October 2010

Really?






At first I really liked the new ad for Windows Phone 7  - it taps into the fact that all of us walk around mindlessly, engrossed in our phones, ignoring those around us. (not a new idea I know, but well executed). Then reading further I discovered that their strategy was intended to imply that the users of the phones in the ad were not in fact using Windows 7 phones, but other models, and Windows 7 will allow you to now 'Look Up'. This was only clear when the UK version changed the VO, adding: "Designed to get you in and out and back to life again". This is a pure example of the insightful thinking actually being lost on the public as I thin consumers always assume the company's product to be featured in the ad, unless it is made blindingly obvious. Not so in this case.
Anyway, we are to watch out - apparently, this is the operating system set to lead the way in a new generation of smartphones. Apple, hope you're working on the rival..

Tuesday 26 October 2010

Cosy Car


I came across these on a piece about art installations being used more & more for brands. (Think BMW kinectic scuplture). And I have to say, if it produces creations such as these then bring it on!


Friday 22 October 2010

Singing Fingers




So much fun I want it! Touch the screen, paint, record sound & playback - like a kid again!
Courtesy of Sell! Sell! blog

Thursday 21 October 2010

nice web design


Although it may give you an epileptic fit when it first loads, I love this site, it totally captures the fun and craziness of Camille Walala's designs. She is a fashion designer who creates her own patterns and textiles as well. As  you can see she uses bright, bold shapes, harking back to the nineties rave culture (very in now), and her clothes have a space age feel about them. I stumbled across her accessories at Netil market, but her full range can be found on her shop.

 Website by littlefong.

This photo was in the random section and caught my eyes as I love the observation of colour. There is a similar piece using photos of front doors, creating a whole swatch of colour hanging in On Broadway pub, Broadway market.


Friday 8 October 2010

Bazooka

If you're wondering the back streets of Shoreditch, dip into this art exhibition at the Aubin gallery entitled 'Bazooka'. It showcases the work of two French punk artists, Kiki & Loulou Picasso, founders and radicalists of Bazooka in the late 70s.
Art directiong the French Left newspaper 'Libération', they created a storm amongst the war veterans of the time & created propaganda that is iconic and led to future commissions of Album covers, a magazine and currently, a collaboration with Neville Brody.

The mixture of fine art painting of Loulou, next to the cartoon, manga style (reminiscent of those felt
boards you used to colour in as a child), creates a very captivating combination.